Territory Sales Rep – San Diego, CA

JOB STATEMENT: The Territory Sales Representative performs direct sales and customer service activities while providing education to retailers and consumers on products.



  • Make systematic calls in an assigned territory; solicit sales from assigned accounts and new accounts.
  • Present and place new items in all assigned accounts.
  •  Maintain up-to-date information on route activity.
  • Maintain current collections (Accounts Receivable) for all accounts.
  • Reach or exceed all sales goals (Quotas) for territory.
  • Maintain the highest possible rapport with customers.
  • Work closely with all company employees to maintain a high standard of service for our customers.



  • Understand and comply with all ISO9001, HACCP and GMP requirements and processes.
  • Call on all accounts on a systematic basis as directed by Field Sales Manager.
  • Know customer key personnel and maintain good rapport.
  • Must comply with the Alcohol Beverage Control credit and collection criteria. Maintain 30-day collection compliance.
  • Maintain proper inventory levels to assure adequate stocks and avoid out of stock conditions.
  • Place and maintain current POS material.
  • Maintain adequate shelf space.
  • Strive for proper shelf placement and cold box placement.
  • Check retail pricing and report irregularities to customer and Field Sales Manager.
  • Achieve wine-by-the-glass placements, wine lists and house wine placements.
  • Completely Daily Reports and forward to Field Sales Manager as directed.
  • Acknowledge each month’s sales commission/quota sheet in the Employee Portal.
  • Strive to book ads and feature promotions.
  • Maintain Route Book.
  • Maintain Presentation Book.
  • Maintain proper inventories of all appropriate POS and samples.
  • Must be physically able to lift and move 45 lb cases of wine. Possible situations may include; lifting from a car trunk, building or taking down wine displays. Lifting requirement may involve, bending, reaching, squatting, pulling, and pushing.
  • Utilize technology (Hand held EDAs, Email, Cell phones) to provide efficient customer service, improved business turn-around times, and enhanced communications.
  • Operate a motor vehicle.
  • Maintain a good working relationship with Sugar Transport of the Northwest drivers.
  • Assist Field Sales Manager wherever necessary i.e. special events, wine tastings, routing alignments, merchandising, etc.
  • Advise the Field Sales Manager of areas where the company can save money and promote company efficiencies.
  • Keep all customers advised of sales trends, promotions, special pricing, etc.
  • Advise Field Sales Manager of all problems and opportunities. Recommend solutions.
  • Other duties as assigned by supervisor.



  • 2-3 years of wine or beverage sales experience
  • Knowledge of winemaking and viticulture techniques
  • Wholesale distribution systems exposure
  • Effective time management skills
  • Strong communication skills both oral and written
  • Ability to work independently and attain goals
  • Ability to use technology
  • Must be available to work holidays as scheduled


  • Sit for an extensive period of time
  • Lift occasionally (office materials, wine boxes)
  • Perform tasks using standard computer equipment


  • All employees must be trained and familiar with Bronco Wine Company’s Injury and Illness Prevention Program.
  • Report any accidents and any unsafe conditions to your supervisor immediately.
  • Personal Protective Equipment Required:  Side shield safety glasses, head/ear protection and proper footwear when in production facility.


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